Digital Marketing Strategy:
Digital Marketing strategy is the plan of how your business would achieve its marketing goals through different online channels.
Before starting of Digital Marketing Strategy if you want to know the basics of “What is Digital Marketing” please click here.
7 Most effective elements of a successful Digital Marketing Strategy:
1 - Engaging website:
A responsive website which can be accessed from all device is the key to a successful Digital Marketing strategy.
- Website is the first point of contact for potential customers
- Customers can easily get the details about your products and services
- It helps to build trust with customers
- One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime i.e. 24×7
- It helps to increase your visibility via Google search results
2 - Search Engine Optimization (SEO):
The Search Engine Optimization method helps to improve the website’s visibility on the first or second page of organic search results.
When we search for anything in Google the Google search engine displays the search results. Search results without marking of Ad or Sponsor on Google are called organic results.
Search results with a marking of Ad or Sponsor are called Paid results.
The below picture describes what is Organic and Paid search results.
If multiple bloggers are writing articles on the same topic then search engines will show them in order. The ranking depends on many SEO factors.
SEO is categorized mainly into two different types.
On-Page SEO – Optimize within the website
Off-Page SEO – Comes with external works apart from the website
Want to know more about SEO? Check this article: Types of SEO techniques to rank your website
3 - Search Engine Marketing (SEM):
Models which involve paid advertisements to improve website’s visibility on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC) when someone clicks on their ad (it is also referred to as cost-per-click, or CPC).
4 - Social Media Optimization (SMO):
SMO process is to build online profiles in social media networks such that you can share the content you create on your website or blog.
Sharing options need to be enabled on your content page to allow others to share your content with their circle of influence.
It helps to drive more traffic on your websites and builds community around your brand which in turn helps search engines to index your social media presence more easily.
5 - Social Media Marketing (SMM):
Like SEM, Social Media Marketing also involves paid advertising through social channels. Pay to social media networks to advertise your social media profile, websites, or blogs to increase your brand exposure.
6 - Email Marketing:
Is a push marketing technique where you have a list of existing or potential customers who are already aware of what you have to offer. Target is to generate repeat sales, cross-sales, or up sales. You must reach out to customers with valuable content that is relevant to their needs and interests.
7 - Content Marketing:
Instead of directly pushing out offers to existing customers like e-mail marketing, content marketing works as a pull marketing technique to expand your customer base.
You have to prepare the content properly to attract customers based on the value you’re making available online. While preparing the content you must think from a customer’s point of view.
When content marketing is combined with email marketing ROI may increase more.
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